Friday, February 20, 2009

LINKS Risk Advisory has now officially launched and is servicing clients with bespoke risk solutions. And what a time to launch !

The economy is not just being turned upon its head but is being shaken vigorously, up, down and from side to side. Many firms have been caught out with the speed and nature of the downturn and are struggling to realign their resources to fit their rapidly changing business environment. Politicians are gambling on Keynes inspired measures to stimulate the economy while praying to the ghosts of economists past that these measures will actually work and won't result in them making a bad situation worse. There are also many commentators jumping on the bandwagon and describing the challenges as - 'unprecedented' and - 'the worst conditions for over 100 years'. Reputations are being made, but mostly lost.

Over the coming months, LINKS is going to address a number of issues that any discerning business needs to tackle in order to come through the current challenges in good shape. Careful and informed risk management decisions taken over the next two years will still be felt ten years from now. Getting these decisions right is critical to ensure you can present your company in rude health at the start of the next upturn.

We will be addressing topics like 'Game Theory' and 'Chaos Theory' and explaining why theories like these will be shaping the future of economic research. We also intend to give discerning business leaders a chance to get a head start in using these theories to help drive their profits.

This may seem an odd thing to say, but the current state of the economy is presenting to corporate and financial institutions alike one of the greatest opportunities we've seen in decades. Those that are thoughtful in how they restructure, anticipate changes in the market ahead of others, and shrewdly hedge their business strategy, will give themselves the best opportunity to leave their competition at the starting blocks. Many won't even make it out of the blocks. If you know where to look, the clues are already out there as to how a business should restructure itself and how the economy is going to look in the coming years
. The corporations who will be successful will be those that take brave, informed decisions over the coming year that springboard their businesses into the post crunch economy. We hope that you will be one of them !

Happy hunting,
Andy Shaw

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